In India, for example, 68% of all women are victims of domestic violence. To combat this tide of abuse, an innovative ad campaign has been launched by an organization called "Save Our Sisters." The campaign is entitled "Abused Goddesses," and it features living recreations of old Indian paintings of various goddesses, each with provocative modifications showing abuse.
Here are some examples from the ad campaign:
You can read more about the "Abused Goddesses" campaign at BuzzFeed. From a marketing viewpoint, I think it is an ingenious way to convey the anti-violence campaign's ideals and mission. Likewise, from a mythologist's viewpoint, I am thrilled to see the use of religious art and iconography in such a bold, different way.
What do you think? Do you think this is an effective way to combat domestic violence?